GOAL 1
Connecting with students from local region
Client Introduction & Project Goals
The institute approached us to make its brand appear higher in Google Map results and search engines for local search queries.
Appearing Higher in Google Map Results & Search Engines for Local Search Queries
GOAL 2
Generating leads for upcoming IELTS/PTE batches
GOAL 3
Improving visibility over Google Local search results
Initial Analysis and Insights
To get a clear idea of website's health, brands assets, and search engine authority, our team of optimization experts undertook extensive brand check-up. We also spent time in studying industry, Audience and Competitors.
Our initial research revealed following details about the project:
- Google Local Business page was the biggest asset of client but it was not optimized to occupy top spot of Google Map results.
- Website was not optimized to target local search queries.
- Social media strategy was not good enough to generate student queries.
- The institute had weak inbounding marketing practices.
Work Approach and Results
Marketing budget of small businesses is usually limited. That's why we decided to directly focus our efforts on improving Local Google search results. After completing the task of Local Map listing optimization, we turned towards the website and optimized it for local search queries with the help of our SEO and content planning team.
Below are the major steps taken and outcomes:
Local Business Page Optimization
"Instant boost in Local Business Map search results."
Work Content Optimization
"SEO expert and content planners were able to generate results with small changes"
Meta Planning and Optimization
"Optimized the Meta details to instantly boost website's authority and search visibility."
Work Content Optimization
"SEO expert and content planners were able to generate results with small changes"
Local Business Page Optimization
"Instant boost in Local Business Map search results."
Meta Planning and Optimization
"Optimized the Meta details to instantly boost website's authority and search visibility."