Goal 1
Ralavant Website Traffic
This case study documents 3-month performance of Google Adwords campaign run by Team UpReports for Ekattva Yogashala, an emerging yoga school based in Rishikesh, India. The main product of the yoga institute in 200 hours yoga teacher training certification priced at $1300.
Major goals of Adwords campaign:
Ralavant Website Traffic
More Student Signups
More Course Queries
The competition for the 'Yoga teacher training' keywords is brutal. the average bid price goes to $25. Since the client was on small advertising budget, our team undertook extensive research to create a highly focused campaign tergeted towards cheaper keywords and search phrases with less volume.
Ad Grouping and ADs
Location Targeting
Use of call Extension
Ad Timing Setup
Device Targeting
Ad Diversity
Quality Score Improvement
On a small Google Adwords budget, our team managed to generated huge mileage in terms of interactions and generated program inguires that helped the yoga school run a successful first season.