How to Remove or Suppress Negative Google Search Results in 2024?

Whether you’re an individual or a business, negative articles or news stories appearing in Google search results can tarnish your image and affect success, be it personal or professional. A single negative search result on Google can travel like wildfire and destroy everything from customer trust to career opportunities. That’s why it is important to remove negative Google search results properly to save face. 

However, suppressing negative search results on Google isn’t just about damage control; it’s about regaining control. The good news is, that with the right strategies, you can bury negative search results and ensure that positive, authentic stories about you or your business dominate search results.

On that note, Upreports – a leading content creation agency in India and an international online reputation management services provider – decided to write an extensive guide on how to push down negative search results on Google. Read on!

Let’s get this comprehensive blog started by answering some FAQs!

Remove Bad Search Results on Google: FAQs

Since a lot of people have very specific questions about removing negative search results on Google, let’s first answer some common questions:

How do I remove negative news articles from Google searches?

To remove negative news articles from Google, contact the publisher for deletion or use Google’s Content Removal Tool. In case this happens, publish positive content with SEO-friendly strategies that can suppress the result. 

How to get rid of bad news articles?

Request removal from the publisher if the content is false or outdated, use Google’s Content Removal Tools and create SEO-optimized positive content to outrank negative articles. 

How do I get rid of unwanted content on Google?

Hiring a professional ORM service provider like Upreports in India will help you get rid of unwanted content on Google. We specialize in suppressing negative content and improving your online presence with effective strategies.

Can negative content and posts be permanently removed from Google?

Negative content on Google can sometimes be permanently removed if it violates policies or the publisher agrees to delete it.

Now that we have addressed the most common questions, let’s talk about it in detail!

Why Negative Content Ranks on Google Quickly?

Negative content often ranks because:

  • It is published on highly authoritative sites.
  • It generates clicks and participation due to its controversial or attention-grabbing nature.
  • It could contain keywords that are closely associated with your name or brand.

Google prioritizes content that is relevant, compelling, and authoritative. To suppress the negative search results on Google your goal should be to create and promote positive content.

Steps to Suppress Negative Search Results

Create High-Quality, Positive Content

The best defense against negative articles on search results is to outcompete them with positive, high-quality content. 

Write Blogs and Articles: Create blog posts that talk about you, your excellence, or something exclusive about the business itself-such as what you do, what makes you different, or what keyword you are focused on associating with your name or brand to ensure you rank with them.

Leverage Guest Posting: Contribute guest articles to reputable third-party sites in the same niche as yours. Most of the time, these platforms already have high domain authority that can give you the privilege to outrank negative articles. 

Use Social Media: Social media profiles are well-indexed in search engines. Always keep posting cool and keyword-rich content on your LinkedIn, Twitter, Instagram, or Facebook page.

Optimize Existing Content

Revisit your older content and make improvements to help it rank better.

SEO Optimization: Update meta titles, descriptions, and headers for keyword-targeted purposes to improve the blog ranking.

Content Refresh: Infuse fresh information, images, and links to make the blog post more relevant and genuine.

Create Profiles and Microsites

Build a strong digital presence to dominate Google’s first page.

Professional Profiles: Create and maintain profiles on high-ranking platforms like LinkedIn, Quora, and Medium. These profiles usually appear on the first page of search results against your name.

Microsites: Create small and specific web pages around a certain keyword, such as your name or brand. These microsites can help you push down the negative content further down in your search results.

Publish Press Releases

Press releases are a powerful tool to counteract negative news. So create a blog and highlight your achievements, new ventures, or contributions to your community. Distribute press releases to authoritative platforms, ensuring they rank higher than the negative content in search results.

Leverage Backlinks

A strong backlink profile is crucial for improving the ranking of your positive content.

Reach Out for Backlinks: Ask industry partners, influencers, or bloggers to link to your positive articles or blogs.

Use Internal Links: Link to positive pages on your website to give them higher visibility.

Engage in Online Reputation Management (ORM)

Monitor and manage your online reputation proactively.

Track Mentions: By employing resources like Google Alerts or Brand24, you’ll be able to better understand whether you’re being mentioned in new content associated with your name or your company.

Respond Strategically: It is critical to answer any genuine criticisms in a professional and empathetic manner. This shows accountability and helps build trust.

Suppress False Claims: If negative articles posted online contain false statements about you, consult a legal expert to request their removal.

Advanced Techniques to Suppress Negative Content on Search Results

Legal Takedown Requests

Request the removal of that negative content if it violates Google policies or local laws. For example:

  • Content revealing personal information.
  • Explicit or defamatory material.

Visit Google’s Content Removal Requests page to file your case against them.

Paid Ads Campaigns

Run a campaign with Google Ads to promote your positive content. Paid ads usually appear at the top of search results, limiting their visibility of negative articles in Google search results.

Promote Positive News

Actively collaborate with the media outlets to publish stories that highlight your strengths. Positive news articles are capable of pushing negative content down and eventually deleting it altogether.

Utilize Social Proof

Encourage happy customers or clients to leave positive reviews on such platforms as Google Reviews, Yelp, or Trustpilot. Such positive reviews on authoritative platforms suppress old negative results.

Build a Strong Social Media Presence

Optimized social media accounts with your name or brand keywords, often rank high in search results. Focus on platforms like:

LinkedIn: Write Articles and posts that show your expertise.

YouTube: Create video content that explains your services or success stories.

Why Consistency Matters in Removing Negative Google Search Results?

Suppression isn’t a one-time effort, it needs regular efforts and modification to bury negative content from the search results. Google regularly updates the search results, that’s why it is necessary to have a proactive approach to create positive content. Regularly publish new material and engage with your audience to build a robust digital presence

Recommended Online Reputation Monitoring Tools 

Google Alerts: Get notified whenever new content about you or your brand is published in the search results. 

Ahrefs and SEMrush: Analyze keyword ranking and find opportunities for improving the performance of your content.

Get Professional Online Reputation Management Service

If your efforts aren’t yielding positive results or you are unable to suppress the negative results from Google after dedicated efforts for a prolonged period, consult an online reputation management (ORM) agency. These professionals are familiar with the latest Google ranking factors and are highly employed with sophisticated techniques to bury negative information and rehabilitate one’s reputation.

Remove Negative Search Results with Upreports

The above are the best techniques for removing or suppressing negative content from Google search results. However, we understand that tackling this negative content can feel overwhelming, especially for businesses. If you are also combating a negative online reputation, we suggest you hire a leading online reputation management agency. 

With years of experience and a team of online reputation management professionals, Upreports can help you navigate the complexities of search engine optimization and remove the negative content for search results quickly. 

Contact us today at hello@upreports.com. Let us help you climb the search engine ladder and achieve your reputation again. 

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Team Upreports
Varun Sharma
Growth Manager at  |  + posts

Varun Sharma is a digital marketing professional who loves to scale businesses by sharing expert growth insights. With 10+ years of work experience, he helps clients with SEO, social media, branding, ORM, and brand identity. Varun can be found on conference calls if nowhere else.

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