Outsourced accounting and bookkeeping businesses are flourishing in 2024. And the reason is obvious. They’re lifesavers for companies overwhelmed by numbers. But hey, even these experts need help to market their services. In today’s digital age, online promotion is crucial.
Yet, many outsourced accounting and bookkeeping firms are uncertain where to start. If you’re also one of them, keep reading!
In this blog, Upreports – globally trusted for local & global SEO services in India – will share 19 simple practical tips to supercharge your online marketing for your outsourced bookkeeping and accounting services. By the end of this read, you will have a clear roadmap to growing your business.
Let’s start.
Strategy 1: Optimize website for search engines
A well-optimized website is your digital storefront. SEO ensures that it should appear on top in search results when potential clients search for accounting or bookkeeping services. Conduct keyword research to find relevant terms. Use them to optimize your website content and build high-quality backlinks. Also, ensure that your site is mobile-friendly.
Strategy 2: Content marketing
You must have heard about that quote often, “Content is the KING!” It’s true. Creating valuable content positions your business as an industry expert. It acts as a magnet for attracting potential clients. Develop a content calendar. Write blogs and try to post 2-4 times a week on your site.
You can also create and use visuals like infographics and videos, and promote content on social media.
Strategy 3: Social media marketing
Since we mentioned social media, it becomes important to discuss this strategy to promote outsourced accounting and bookkeeping business in detail! SMM is the use of platforms on which users build social networks and share information. You can also use them to build your company’s brand, boost sales, and drive traffic.
First, choose the right platforms for your audience, for example, Facebook, X, Pinterest, and Instagram. Once selected, begin creating engaging posts. Use hashtags and amazing captions. Make sure to use captivating images to get the audience’s attention.
Posts that include photos are likely to get engagement 10x than those without.
Strategy 4: Email marketing
You can also build and nurture relationships with potential and existing clients via targeted email campaigns. Collect email addresses through website forms and pop-ups. Segment your email list and write compelling email content. Make certain to offer valuable resources. You can use tools like Salesflare CRM, HubSpot Sales Hub, Mailbutler, and StreakCRM for tracking email marketing campaign performance.
Strategy 5: Pay-per-click (PPC) advertising
Yes, you guess it right from the name! PPC is a marketing strategy that involves showing paid ads at the top of search engine results. These may look like organic search results barring the “Ad” label in the top corner. PPC allows for real-time management of your ad spend, targeting, and copy.
The real-time control will allow businesses to optimize ad performance and improve returns. First things first, identify relevant keywords that you want to use to promote your services and blogs. Then create a compelling ad copy. Track ad performance and optimize bids and ad groups.
Strategy 6: Local SEO
Although most of you know the term SEO, you might be unaware of local SEO. As the name suggests, it helps your business appear in search results when people look to outsource their accounting bookkeeping services in your area. Create a Google My Business (GMB) profile first.
Optimize the listing with accurate information. Encourage customer reviews and get them listed in local directories. Partnering up with other local businesses will also help you boost your online presence.
Here’s how to win local SEO against established players!
Strategy 7: Referral marketing
Ah, word-of-mouth… a powerful strategy indeed! Referral marketing lets your customers become your accounting bookkeeping outsourcing company’s advocates. Implement a referral program to motivate satisfied clients to recommend your services to others.
Offer them rewards or discounts for successful referrals. You can provide referral links or materials that you want them to talk about and promote online. Keep an eye on the effectiveness of your referral program to measure its impact.
Strategy 8: Public relations (PR)
Public relations, as the name suggests, focuses on forming relationships with public to create a reputation and credibility for your bookkeeping company! Develop compelling press releases that highlight your expertise, discoveries, or company news. Pitch your story to journalists and media outlets. Build connections with reports to increase chances of coverage.
Strategy 9: Networking
Ivan Misner once said, “Networking is more about farming than hunting. It’s about cultivating relationships.” We 100% agree with him. Attend industry conferences, webinars, and events to network your bookkeeping accounting services among potential clients and industry professionals.
Join professional organizations and participate in online forums. There are several accounting and bookkeeping communities on social media. You can join them too. Exchange business cards and follow up with new contacts.
Strategy 10: Customer relationship management (CRM)
Another simple yet effective tip to market your accounting and bookkeeping outsourcing company in 2024. CRM is a system that manages all of your company’s interactions with current and potential clients. It collects and stores all your client’s information. And that’s not it! Entrepreneurs can also use it to track interactions and bestow excellent customer service.
We suggest using CRM to identify opportunities for cross-selling or upselling. Analyze customer data to gain insights into their needs and preferences.
Strategy 11: Video marketing
One of the most powerful tools to market accounting and bookkeeping outsourcing business in 2024! No, we are not exaggerating it. According to Spiceworks, 95% of consumers believe in checking product videos when making purchasing decisions. Create explainer videos, client testimonials, and how-to tutorials.
Optimize videos for search engines. Focus on keyword research. Plan engaging topics and write high-quality scripts. Make sure to include selected keywords in video titles, descriptions, and tags. Use custom thumbnails and share them on social media while encouraging viewer interaction through likes, comments, and shares!
A complete guide to developing video marketing strategy in 2024!
Strategy 12: Partnerships and collaborations
Collaborate with complementary businesses to reach a wider audience. For example, as a bookkeeping and accounting company, you can partner with financial advisors and tax preparers. Cross-promote each other’s services. Not to mention, offer joint packages or webinars.
Strategy 13: Offer value-added services
To WOW, you must distinguish yourself from the crowd. Meaning, you need to do something a little distinctive and innovative. Something that’s above and beyond what is expected. You must be thinking, “How exactly?” Well, you can offer additional services beyond traditional accounting and bookkeeping.
For instance, clients can outsource functions like financial planning, tax preparation, payroll management, and business advisory. Basically, services that you aren’t offering in your current package! This can attract new clients and increase revenue
Strategy 14: Leverage online directories and listings
Another way to market your outsourcing bookkeeping business and improve its visibility is by claiming and optimizing listings on relevant directories. Sulekha, Google My Business, Facebook, Bing Places, Yelp, FourSquare, and City Search are some amazing business listing sites.
Make sure to include detailed business information, contact details, and positive reviews. Regularly update your listings to ensure accuracy.
Strategy 15: Offer free consultations or assessments
Okay, this might make some people think, “Wait, if we are good at something, why do it for free?” Well, offering free constellations or assessments creates trust and rapport with potential clients. It allows them to experience your expertise firsthand. Thus, increasing the likelihood of converting them into paying customers.
Clearly communicate your free consultations’s value to attract interest. Make certain you follow up promptly with personalized recommendations. That way, you can build trust and convert leads into leads!
Strategy 16: Implement customer loyalty program
You can also reward loyal clients with exclusive offers, discounts, or perks. Trust us, people love customer loyalty programs with cash value, relevance, choice, aspirational value, and convenience. This accounting bookkeeping marketing strategy will encourage repeat business and increase customer lifetime value. Offer tiered rewards based on spending or referrals.
Strategy 17: Data analytics and insights
There are data analytics tools like DashThis, Google Analytics, SEMRush, and HubSpot Marketing Hub that can help you gain insights into your target audience and measure the effectiveness of your market campaigns. We suggest using these to track website traffic, social media engagement, and not to mention, customer behavior.
Use the collected data to make changes in your marketing efforts and take data-driven decisions.
Strategy 18: Use AI to automate some marketing processes
Upreports doesn’t recommend using AI for every aspect of your marketing efforts. However, automating a few can significantly improve efficiency. AI can turn out to be a useful tool for streamlining marketing tasks like keyword research and generating social media captions. One can also use it for creating brand logos or for website theme ideas.
By leveraging AI tools, outsourced bookkeeping or accounting companies can free up their time to focus on other business tasks.
Everything you need to know about AI generated content
Strategy 19: Hire digital marketing to experts
Okay, we understand that executing these strategies, especially when you have a lot of load on your shoulders, is not a good idea. How about focusing on your core business while Upreports handles your marketing needs? As a leading digital marketing agency in India, we develop and implement a comprehensive plan tailored to promote outsourced accounting bookkeeping companies.
SEO, PPC, social media management, content marketing and creation, brand building, ORM – our range of services is wide! With Upreports, you can expect measurable results. You can get a higher return on investment!
Marketing Outsourced Bookkeeping Accounting Company: Final Words
Above are some useful tips to market your bookkeeping and accounting services among those looking to outsource in 2024. As you saw, online marketing is more than important for business growth. By implementing these strategies, you can improve your online visibility and grab the attention of potential clients. You can establish your first as a trusted industry leader.
Remember, consistency is the key! Struggling and looking for expert assistance to elevate your efforts? Send us an email at hello@upreports.com. Let’s work together and achieve business goals.
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