The not-for-profit senior living organization National Senior Campuses reported over 21,000 senior living units across the United States in 2019. Some private retirement communities provide a luxurious life to senior citizens who are not living with their children. These retirement communities charge money to provide high-quality services to old age people.
Online marketing is one of the best ways to reach people who are not able to do all work on their own after retirement but still some independent living communities are not taking advantage of digital marketing. That’s why Upreports decided to create this post to share the investment benefits and DIY marketing tips for retirement communities.
Let’s start with the benefits of online marketing first.
Marketing for retirement communities: benefits
Below benefits are helping retirement homes learn why it makes sense to invest in online marketing:
Local reputation: One of the major benefits of online marketing is a strong buildup of local reputation. 3.1 percent of seniors were nursing home residents according to the 2010 US census.
Online marketing is a cost-effective way to represent your retirement homes in front of local and nearby old-age people.
Strong relations: When there were restrictions on movement due to COVID, online marketing played a major role in helping retirement communities get in touch with old age people to build strong relations with them.
Learn how much digital marketing costs to invest smarter
Knowledge sharing: Creating helpful content is the easiest way to prove your expertise in senior living communities. Online marketing helps consistently cook up helpful blogs, guides, and media to impress existing and future senior citizens.
Knowledge sharing also leads to brand building of retirement communities and the same help in business growth.
Cost-effective: Online marketing is loved by thousands of retirement home owners due to its affordability. Some retirement communities hesitate before investing in online marketing since they assume it is pricey.
While there are expensive marketing agencies out there, a lot of online marketing packages start at $500 per month only. Our basic package starts at this pricing too!
Email us at hello@upreports.com to get in touch with top online marketing experts.
Above are the major benefits of online marketing for retirement homes. Now that you have an idea of why it is best to go for online marketing, let’s learn some easy tips to market your retirement communities on your own.
Marketing for retirement communities: tips
Work on social media: The number of active social media users is increasing every month. Create business profiles on popular social media platforms like Facebook, Instagram, and Pinterest to talk about your services, facilities, and hygiene.
Get a website: It has become one of the major aspects of online marketing for retirement communities. A website will represent your business online and help people learn why you are the best in the market.
Get a nice logo, digital catalog, and content for your retirement communities to make a maximum impact on the website.
Use high-quality images: Avoid using blur or stock images on your social media profiles and website. Hire a professional photographer to click photos of your staff, dishes, senior citizens, and activities.
If you are low on budget, you can also take help from your friend or family member who is good at taking pictures.
Get a mobile-friendly site: The internet traffic from mobile phones is approximately 54.18% of total traffic. There are many chances that someone will visit your retirement home website on their mobile phone.
Top online marketing experts recommend making your old-age home website mobile-friendly.
List on Google My Business: Marketing your retirement home in the local market without GMB (Google My Business) is foolish. Create your retirement home business profile on GMB (it’s free!) and start publishing updates to create awareness.
Add contact details, address, and photos to rank higher on Google My Business.
Create content: In the world of online marketing, Content is king. Publish 4 to 6 blogs every month to reach targeted audiences. Share your expertise by writing why you are best for senior citizens.
Create infographics, videos, and images to market your business as well. Learn how much content creation costs across the globe.
Ask for reviews: Request your happy clients to share their experiences by giving reviews on popular review websites like Trustpilot, Google Maps, and Yelp. Don’t ignore or delete negative reviews as they can further ruffle your clients. Keep it positive and handle every concern with understanding.
Track competitors: No one has it all figured out. Keep an eye on your competitor’s online marketing strategy to learn their best tactics. Avoid making the same mistakes and upgrade your marketing strategy. Check their social media and website regularly to understand how they are getting traffic and clients.
Marketing for retirement communities: Get help
The above post has been created to build awareness about the benefits of online marketing for retirement homes. We have also shared some online marketing tips and ideas to help retirement communities that are on a small budget and want to go into a DIY mode.
Get in touch with our team of marketing experts to request a free consultation for your retirement home. Have queries to ask? Send an email at hello@upreports.com to get a quick reply from our team.
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