Hi readers! My name is Vineet and I’m the newest member of Team Upreports. I recently joined the digital marketing & growth agency as an intern and have been given the opportunity to share my experience during the first 15 days of my 2-month internship. I have a lot to say. So, let’s begin right away!
The web jungle
Till now, my know-how of the internet was limited to social media platforms. I learned a few things about digital marketing during my Masters in Marketing but the past 15 days have been a crash course of learning.
I learned a lot of new things like SEO, social media marketing, branding, content planning, and hundreds of other things. Okay, not a hundred but a lot many. I will speak about the ones that I most loved doing.
The amazing Quora
I knew vaguely about Quora but didn’t know how much potential it had in terms of brand reach and lead generation. I learned the best ways to create brand mileage on Quora and generate business queries. Did you know Quora has huge authority in the eyes of Google and can help you get to the top Google results page? I didn’t.
I worked closely with the Content Planning and Marketing team of Upreports to understand the popular QA site and how to emerge as a personal brand.
Social media shenanigans
Till now, I thought social media is all about people. Now, I know that it is about marketers as well. I got first-hand experience in Facebook & Twitter advertising and content planning. I learned about:
• Hashtags relevance and usage
• Content discovery
• Content planning
• Activity Groups
• Business promotion
• Paid campaigns
The blogging bug
I have done blogging at a personal level but didn’t know that businesses and even Fortune 500 companies are doing it to reach customers, generate leads, and improve brand presence. There are promotional blogs, influential blogs, informative blogs, keyword-focused blogs, and many other kinds of blogs.
In promotion blogs, we have to focus on:
• Keywords
• Internal linking
• Subtle promotion
• Images
• Engagement
Going through branding and startup growth posts contributed by Upreports on websites like Startup Nation was really enlightening as well.
Brand presence and tools
Brand presence is everything on the internet. I discovered various channels with engaged audiences that can be used to create awareness as well as traffic. Here are a few I loved the most working on:
• List.ly
• Slideshare
• Scribd
• Apsense
• Tons of others
More more
Commenting for awareness is something I really liked doing. It is tricky actually and I learned how to leave comments that people appreciated and interacted with at UpReports. I also tried my hands at creative design by planning images on Canva and making amazing visual presentations on Powerpoint. Ones created by Team Upreports obviously were a great reference point.
The most educating was probably the team discussions and interactions. The best thing is that just 15 days have passed and there are still 45 to go!
Thanks for reading guys, and here’s the link to my favorite blog post of all time (It’s about building real estate websites).
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